When this matters

An owner wants to know why people open the site but do not call.

What to check
  1. The first line should state the real offer.
  2. Proof should appear before claims when possible.
  3. Contact must be obvious, but it cannot be the only reason the page exists.
Related searches
  • homepage questions
  • business homepage structure
  • lead generation homepage
Practical takeaway

If the visitor has to guess, the homepage is not working.

Read next

Stay with the same decision.

Plan

Want this applied to your business?

Answer five short questions. I send scope and price before invoice.

Get a plan