When this matters

A business has a design that looks good but does not produce work.

What to check
  1. If the headline does not state the offer, aesthetics do not save it.
  2. Without proof, claims sound like ads.
  3. If contact is not obvious, the visitor will not do the work for you.
Related searches
  • why pretty websites fail
  • website not generating leads
  • website conversion
Practical takeaway

Design should serve the decision, not itself.

Read next

Stay with the same decision.

Plan

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