№ 01 · Paperboy Daily Sarajevo · Bosnia & Herzegovina Founder
Founder · Paperboy

Hussam Aitelqadi.

Bilingual marketer. Building digital since 2013. A decade at Memac Ogilvy and BLJ Worldwide. Now working from Sarajevo.

I lead Paperboy. I write strategy, hold clients' hands, pick the words in the copy. I believe every business is a story between people. if I can't sit down with you over coffee and talk like two humans facing the same world, I am not really interested in the work.

— Hussam Sarajevo, 2026
Why Paperboy exists

I burned 6,000 KM on "agencies." So you don't have to.

I have been building digital since 2013, with a decade spent at Memac Ogilvy and BLJ Worldwide. I still hired local "agencies" as a business owner to do work I already knew how to do myself. Over 6,000 KM went to retainers that delivered nothing. Plus money burned on Meta ads nobody tracked. I watched the same script play out for every small business around me.

Paperboy is the answer to that. Not another agency. A way to put what I know as a marketer and as a founder to work for you. no retainers, no fog, no "we will get back to you next week." The standard I would have wanted someone to deliver to me. but never got.

Philosophy

Business without people does not exist.

Everything I do comes back to that. Brands are an excuse for people to meet and speak honestly. Without that, all that's left is a logo and an invoice.

01

Coffee, not a contact form.

If we can, we sit. If we can't, we get on a video call and talk like we're sitting. I don't write 12-page proposals. We talk, I understand you, I send back a site that sounds like you.

02

The right message. To the right people.

Marketing is not noise. Marketing is the right person hearing the right sentence at the right moment. Everything else is a cost. That is why we pick every word on your site carefully.

03

Quality, no excuses.

Three days is a deadline, not a compromise. Behind the speed sits a decade-long process, a component library, and an obligation to ship only when the work is something to be proud of. If it isn't, you don't pay.

Behind me

A decade. Big clients. Now for you.

I worked for olympic committees, telecoms, banks, governments. Now I work for the trade, the clinic, the restaurant. Same standard, smaller scope, deeper focus.

0 → 3K
organic IG growth for World Judo Doha 2023
13+
years building digital
2 TB+
asset library built for UCQ
3
languages I work in (EN · AR · BS)
  1. 2024 — 2025

    Digital Communications Specialist

    Georgetown University

    Led the UCQ closure campaign "Continuing Our Legacy of Care." Produced the Legacy documentary. Built a 2 TB+ asset library that cut retrieval from hours to minutes. Directed five student creators. engagement +40% in the final year.

  2. 2022 — 2023

    PR Senior Account Executive

    BLJ Worldwide · Qatar Olympic Committee

    Owned social end-to-end for World Judo Doha 2023. Instagram from 0 to 3,000 organically. EN/AR reels, athlete moments, event-window posting. Wrote PR materials and supported World Aquatics Doha 2024.

  3. 2022

    PR Account Executive

    Memac Ogilvy

    Social-first creative for QNB, TOD TV and the Qatar Research, Development and Innovation Council. On-ground content at events, fast-turn short-form concepts, EN/AR copy, interview coordination.

  4. 2020 — 2021

    Social Media Specialist

    Qommunication

    Owned social A–Z for F&B, cosmetics and fashion accounts. Calendars, creative briefs, community management, media buying to scale reach and traffic.

Brands I have worked for
Qatar Olympic Committee QNB Vodafone Kahramaa Qatar Creates Qatar Tourism Authority Qatar International Court Baladna World Judo Doha 2023 World Aquatics Doha 2024 Georgetown University
Network

You're not buying a site. You're buying access.

Behind me are people who know production in Doha, Sarajevo, Belgrade, Zagreb. Producers, video crews, photographers, copywriters, developers. When you need something beyond the site. a shoot, a campaign, a photo session. you don't need to look. just ask.

  • Production houses in BiH and Qatar
  • EN/AR/BS copywriters and translators
  • Photographers and video crews for on-ground content
  • Performance marketing and media buying partners
Brands are an excuse for people to meet. The rest is the job.
The fastest way

Coffee in Sarajevo? Or a video call?

Fastest way to find out if we're a good team. No pitch deck, no proposal on paper. We sit, we talk about your business, I tell you honestly whether I can help. If yes, we start. If not, I refer you to someone who can.

Message on WhatsApp

Reply same day. Usually within a few hours.