SECTION E · № 01 · Paperboy Daily Blog · Writing on web and SEO BS / EN
Paperboy Daily · 2026 edition

A blog on web, SEO and marketing in Bosnia.

This is how it actually works in Bosnia and Herzegovina. Prices, numbers, what works, what is overpriced. No marketing noise. Reading is free, not trivial.

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Conversion April 19, 2026 10 min read

Why your site doesn't sell: 9 fixes you can ship today

A CRO checklist for small business owners in Bosnia and the region. Nine specific changes, each with a reason, each shippable in an afternoon. The headline, the price, the contact, the form, the speed.

E-commerce April 19, 2026 12 min read

Shopify vs WooCommerce vs custom for Bosnian e-commerce

An honest comparison for a Bosnian owner. KM currency, Monri and WSPAY gateways, BH Pošta and GLS, VAT at 17 percent, Bosnian language, cash on delivery. A table, real numbers, a decision framework.

Paid media April 19, 2026 11 min read

Meta ads in Bosnia: how much they cost, when they pay off

Real CPM, CPC and CPL bands from the BiH market in 2026. Budget floors, warm before cold, when ads work and when to wait. Ads do not fix a broken funnel.

Strategy April 19, 2026 11 min read

Positioning for small businesses: why soap for jiu-jitsu wrestlers beats soap for athletes

The highest-leverage marketing move most Bosnian small businesses never make. The math of narrow, the AZOURANE case, and a 3-question diagnostic you can run this afternoon.

Pricing April 19, 2026 9 min read

Website cost in Bosnia and Herzegovina 2026

An honest look at website prices in Bosnia and Herzegovina. What you pay for, what you get, where you are getting overcharged. Freelancer, agency, boutique, enterprise. Tables and ranges.

SEO April 19, 2026 10 min read

Local SEO for small businesses in Bosnia

Why Google Maps and local search beat Meta ads for service businesses. A concrete plan: Google Business Profile, NAP consistency, reviews, schema. Measure it, work it.