If you asked for a website quote in Sarajevo, Mostar, Banja Luka or Tuzla, you probably got numbers that differ by a factor of ten. One freelancer says 400 KM. An agency says 6,000 KM. A boutique says 12,000 KM. All for what you see as the same thing: a site with five pages, a logo in the top left, a contact form at the bottom.
This piece exists to explain why that is and what a fair 2026 price looks like for each kind of work. Nothing here is theoretical. The numbers come from real briefs and conversations with cafe owners, dentists, law firms and small online shops across Bosnia and Herzegovina.
What moves the price
A website price is not a price per square metre. It is the sum of six items, and each can double or collapse to zero depending on what your business actually needs.
Number of pages and depth of content
A five page site is a different project from a fifty page site. It is not only design, it is also copy, SEO, internal linking and navigation structure. Rough rule: each extra page beyond the core five adds 50 to 150 KM of real cost if written properly rather than copied from a competitor.
E-commerce or not
Selling through the site changes everything. Shopify, WooCommerce or a custom build drags in payment processors, tax, shipping, inventory and returns. Even a small shop with twenty products costs at least twice as much as a simple brochure site. The reason is that e-commerce is not a design job, it is an operations job.
CMS: custom or template
A template site on WordPress or Wix is cheap, fast and works. A custom site, written from scratch in modern tools, is expensive because someone is sitting there writing code for your exact case. For 90 percent of small businesses in Bosnia, a template is enough. Custom justifies the cost only when you need functionality no template provides.
Copy: who writes the text
This is the most underpriced item in Bosnia. Agencies often ask the client to send the text. The client has no time, sends something weak, and the site looks pretty but does not sell. Professional copy in Bosnian runs 80 to 200 KM per page. If it is included in the package, that is a serious signal the agency knows what it is doing.
SEO preparation
Technical SEO, meta tags, schema markup, sitemap, load speed, URL structure. This determines whether Google shows you at all. An agency that does not mention SEO in the quote is selling decoration, not a tool.
Hosting and domain
Annual hosting runs 80 to 300 KM depending on provider and server location. A .ba domain is around 50 KM per year, .com around 25 KM. If an agency bills these as 1,000 KM extra, that is overcharge. If they are bundled into the base price, ask where that math comes from.
Typical ranges in Bosnia 2026
Five real categories, with real numbers from the market. These are not invented ranges. They are the average of what is actually offered in 2026.
| Who does it | What you get | Range (KM) |
|---|---|---|
| Freelancer | Template, little or no SEO, basic design, slower response after launch | 300 - 1,200 |
| Small agency | Template or light custom, basic SEO, one revision, 4 to 8 weeks delivery | 1,500 - 4,500 |
| Mid agency | Branded design, copy for services, full SEO, support | 4,500 - 12,000 |
| Boutique (Paperboy model) | Fast custom, copy included, SEO and analytics, delivery in 3 days, no deposit | 990 - 2,490 |
| Enterprise | Multilingual site, integrations, long project, large team | 15,000 - 80,000+ |
Notice the boutique category overlaps with freelancer pricing but with mid agency quality. That is not magic. It is the result of not running a twelve person office and not billing three months for a three day job.
What is fair and what is overcharge
The most common overcharge in Bosnia is what I call the price of silence. An agency quotes 6,000 KM, disappears for six weeks, delivers a site that looks like the competitor down the street, all without daily communication. You pay because you did not know what it actually costs.
Fair looks like this. For a brochure site for a small Bosnian firm, between 1,000 and 2,500 KM is honest, provided you get copy, on-page SEO, responsive design and delivery in no more than two weeks. Anything above that has to justify the extra number with a concrete addition: bookings, payments, CRM integration, and so on.
Overcharge is when you pay a 50 percent deposit, the work drags on for three months, and an extra 20 percent gets billed for changes that were never in the contract. That is not a standard. It is a bad practice that became a habit.
The Paperboy model
We work differently. Three packages, transparent pricing, no deposit. You pay only when you see the finished site on your domain. If you do not like it, you do not pay. The risk is ours, not yours.
Launch, 990 KM. Up to five pages, copy in your language, on-page SEO, responsive design, contact form, Google Analytics and Search Console, first year of hosting. Delivered in 3 business days.
Business, 1,490 KM. Up to ten pages, a CMS panel you can use yourself, blog module, advanced SEO, conversion tracking. Delivered within seven days.
Shop, 2,490 KM. E-commerce on Shopify or WooCommerce, product catalogue, payments, shipping, basic email automation. Delivered in 10 to 14 days.
See the full package structure or the founding offer for the first clients this year. Who I am and why I am confident enough to guarantee this, read on the founder page.